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   THE BEST WAY TO FIND      YOURSELF IS TO LOSE YOURSELF IN THE service           of others. 


Iron Sharpens Iron. As the late great Jackie Robinson once said, "A life is not important except in the impact it has on other lives." We empower our athletes to impact their communities and change lives while they inspire young fans on and off the field. It is what drives us. This dimension is what separates ICONs from mere champions. 

It takes more to be an icon...because it MEANS more to be an icon. 

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